ID:
M083
Tipo Insegnamento:
Opzionale
Durata (ore):
48
CFU:
6
SSD:
ORGANIZZAZIONE AZIENDALE
Url:
MARKETING/BASE Anno: 2
Anno:
2024
Dati Generali
Periodo di attività
Primo Semestre (09/09/2024 - 30/11/2024)
Syllabus
Obiettivi Formativi
The aim of this course is to provide students with a combination of theoretical and applied knowledge on organizing innovation. The course focuses on both the challenges and opportunities firms face when organizing for innovation and engaging in the creation and commercialization of new products, services, and processes. The course also examines the challenge to building and maintaining an innovative organization, the role of creativity and prototyping, and how individuals can successfully innovate in organizations. Students also learn about recent insights on design thinking, and user driven or open innovation. It combines traditional lectures with case studies, in-class exercises, and group work. It is designed to be combined with the course “Management of Innovation”.
Prerequisiti
None
Metodi didattici
The course involves a significant amount of class discussion and group exercise activities where you will examine how the theory, methods and tools presented combine and relate to practice and problems in organizations. To participate in these discussions and learning activities, you have to attend the course sessions
You will also carry out a number of learning exercises and simulations to experience some of the key decision making central to technology management.
There will be group presentations, where groups of students will give a 15-minute presentation on the topic for that week.
You will also carry out a number of learning exercises and simulations to experience some of the key decision making central to technology management.
There will be group presentations, where groups of students will give a 15-minute presentation on the topic for that week.
Verifica Apprendimento
For attending students, assessment:
• Individual Participation (40% or max 12 points) – more information below.
• Group Presentation (40% or max 12 points) - more information below.
• Exam (20% or max 6 points) – more information below.
INDIVIDUAL PARTICIPATION
Your participation grade is based on your attendance, preparation, and engagement in the course. You are expected to attend all scheduled classes and participate as follows:
• Preparedness and attitude (max 4 points) – Are you prepared for class and able to fully express foundational knowledge? Do your contributions use appropriate language and concepts as per the readings? Are you a good listener? Are you positive and cooperative?
• Engagement (max 8 points) - Are your contributions insightful and enhance learning? Do you effectively identify and summarize key learning points? Do your contributions relate to, connect and apply appropriate theory, methods and examples within the course and between courses?
GROUP PRESENTATION
Groups are required to make a 15-minute presentation on the innovation topic assigned for that week. We will form and schedule groups once the course starts.
The objective of these presentations is to give us all a good overview of what a general manager should know about the assigned topic. EVERY group member is must contribute to the development and delivery of the presentation. Email me the slides used in the presentation, and list the names of all group members on the Title slide.
The criteria for this presentation are as follows:
• Does the presentation inform a general manager about the topic, in an interesting and compelling way, using illustrative examples (max 8 points).
• Is the topic well presented by the group? Does it flow well, and is the audience engaged by it? (max 4 points).
EXAM
Duration: 60 minutes
Instructions for the written exam:
• Multiple choice questions have only one correct answer.
• The points for each question are explicitly reported.
• Nobody, including the instructor, can respond to any question during the exam session.
Exam structure:
• Four open discussion questions (4 points per question; 16 points max)
• Four multiple-choice questions (0.5 points per question; 2 points max)
FOR NON-ATTENDING STUDENTS
Students who are not able to attend sessions for university-approved reasons, must advise the professor of this before the start of the second week of the semester that the course is delivered in.
For non-attending students, the assessment is as follows:
• Individual Assignment for non-attending students (80% or max 24 points) – see below
• Exam (20% or max 6 points) – see the information above for attending students.
INDIVIDUAL ASSIGNMENT (NON-ATTENDING STUDENTS ONLY)
Based on the materials presented in the course, you will produce a comprehensive enquiry-based innovation audit that draws upon all of the course materials. You should contact the professor for details.
The assignment should be between 5,000 and 6,000 words. It is to be submitted to the learning management system by 23.59 CEST on the day of the final session when the course is delivered.
The grading criteria are as follows:
Quality of the writing, structure and style (20% or 3 points)
Credibility of the audit framework, its steps and logic (40% or 9 points)
Credibility of the illustrative examples presented (40% or 9 points
• Individual Participation (40% or max 12 points) – more information below.
• Group Presentation (40% or max 12 points) - more information below.
• Exam (20% or max 6 points) – more information below.
INDIVIDUAL PARTICIPATION
Your participation grade is based on your attendance, preparation, and engagement in the course. You are expected to attend all scheduled classes and participate as follows:
• Preparedness and attitude (max 4 points) – Are you prepared for class and able to fully express foundational knowledge? Do your contributions use appropriate language and concepts as per the readings? Are you a good listener? Are you positive and cooperative?
• Engagement (max 8 points) - Are your contributions insightful and enhance learning? Do you effectively identify and summarize key learning points? Do your contributions relate to, connect and apply appropriate theory, methods and examples within the course and between courses?
GROUP PRESENTATION
Groups are required to make a 15-minute presentation on the innovation topic assigned for that week. We will form and schedule groups once the course starts.
The objective of these presentations is to give us all a good overview of what a general manager should know about the assigned topic. EVERY group member is must contribute to the development and delivery of the presentation. Email me the slides used in the presentation, and list the names of all group members on the Title slide.
The criteria for this presentation are as follows:
• Does the presentation inform a general manager about the topic, in an interesting and compelling way, using illustrative examples (max 8 points).
• Is the topic well presented by the group? Does it flow well, and is the audience engaged by it? (max 4 points).
EXAM
Duration: 60 minutes
Instructions for the written exam:
• Multiple choice questions have only one correct answer.
• The points for each question are explicitly reported.
• Nobody, including the instructor, can respond to any question during the exam session.
Exam structure:
• Four open discussion questions (4 points per question; 16 points max)
• Four multiple-choice questions (0.5 points per question; 2 points max)
FOR NON-ATTENDING STUDENTS
Students who are not able to attend sessions for university-approved reasons, must advise the professor of this before the start of the second week of the semester that the course is delivered in.
For non-attending students, the assessment is as follows:
• Individual Assignment for non-attending students (80% or max 24 points) – see below
• Exam (20% or max 6 points) – see the information above for attending students.
INDIVIDUAL ASSIGNMENT (NON-ATTENDING STUDENTS ONLY)
Based on the materials presented in the course, you will produce a comprehensive enquiry-based innovation audit that draws upon all of the course materials. You should contact the professor for details.
The assignment should be between 5,000 and 6,000 words. It is to be submitted to the learning management system by 23.59 CEST on the day of the final session when the course is delivered.
The grading criteria are as follows:
Quality of the writing, structure and style (20% or 3 points)
Credibility of the audit framework, its steps and logic (40% or 9 points)
Credibility of the illustrative examples presented (40% or 9 points
Testi
This course has three types of reading:
1. The course text book: Strategic Management of Technological Innovation (6th edition) by Melissa Schilling. New York: McGraw-Hill Publishers. This book provides a comprehensive reference source for the language, theories, concepts and tools we will work through.
2. Cases: We will use these to understand how different aspects of technology management apply to different business situations.
3. Papers: These are intended to promote thinking about insights on theories, tools and issues not covered by the course text and cases.
It is important that you carefully work through all the readings prescribed for each class. Doing so will help you to (i) make valuable contributions during class, (ii) participate in course exercises, and (iii) complete assignments and exams effectively.
1. The course text book: Strategic Management of Technological Innovation (6th edition) by Melissa Schilling. New York: McGraw-Hill Publishers. This book provides a comprehensive reference source for the language, theories, concepts and tools we will work through.
2. Cases: We will use these to understand how different aspects of technology management apply to different business situations.
3. Papers: These are intended to promote thinking about insights on theories, tools and issues not covered by the course text and cases.
It is important that you carefully work through all the readings prescribed for each class. Doing so will help you to (i) make valuable contributions during class, (ii) participate in course exercises, and (iii) complete assignments and exams effectively.
Contenuti
• New product development
• Creativity and innovation
• Design thinking and prototyping
• User driven innovation
• Open innovation
• Organizing innovation processes
• Marketing innovation
• Creativity and innovation
• Design thinking and prototyping
• User driven innovation
• Open innovation
• Organizing innovation processes
• Marketing innovation
Risultati di Apprendimento Attesi
The key learning objectives are:
• master different theoretical frameworks to think about how to organize innovation
• gain knowledge how to translate theoretical frameworks into practical application
• understanding the role of creativity in new product and new service development
• learn about the tools to organize innovation in different settings
• identifying core problems that may impede innovative performance
• knowing how to manage groups that are innovating and how to develop and use firm’s
capabilities to exploit innovative activities
• master different theoretical frameworks to think about how to organize innovation
• gain knowledge how to translate theoretical frameworks into practical application
• understanding the role of creativity in new product and new service development
• learn about the tools to organize innovation in different settings
• identifying core problems that may impede innovative performance
• knowing how to manage groups that are innovating and how to develop and use firm’s
capabilities to exploit innovative activities
Criteri Necessari per l'Assegnazione del Lavoro Finale
None
Corsi
Corsi
MARKETING
Laurea Magistrale
2 anni
No Results Found
Persone
Persone (2)
No Results Found