Adjunct Professor of Advertising
and Research Fellow in Marketing,
Department of Economics and Business,
Faculty of Economics, Luiss Guido Carli University
Viale Romania 32 – 00197 Rome (ITALY)
Office Hour for Students: Wednesday h. 11.00 to 13.00 (5th Floor)

Teaching Interests:
1. Advertising
2. Consumer behavior
3. Marketing
4. Marketing research

Research Interests:
1. Product evaluation and judgment (consumer satisfaction, modeling, measurement)
2. Information diffusion (word-of-mouth, peer-to-peer communication)
3. Innovation adoption and innovativeness
4. Brand image (brand anthropomorphism, brand personality)
5. Sources’ perceived credibility (effects of endorsers’ physiognomy)