Skip to Main Content (Press Enter)
×
Home
Corsi
Insegnamenti
Professioni
Persone
Pubblicazioni
Strutture
Competenze
IT
EN
☰
UNI-FIND
|
UNI-FIND
luiss.it
IT
EN
×
Home
Corsi
Insegnamenti
Professioni
Persone
Pubblicazioni
Strutture
Competenze
☰
Persone
Persona
Peluso Alessandro Maria
Posizione:
Altro personale docente
Dipartimento:
GRADUATE SCHOOL
Contatti
apeluso@luiss.it
Cv
Insegnamenti
Curriculum Vitae
Contract Professor of Sustainability for Marketing,
Department of Business and Management,
Luiss Guido Carli University
Viale Romania 32 – 00197 Rome (ITALY)
Office Hour for Students: By appointment
Teaching Interests:
1. Advertising
2. Consumer behavior
3. Marketing
4. Marketing research
Research Interests:
1. Product evaluation and judgment (consumer satisfaction, modeling, measurement)
2. Information diffusion (word-of-mouth, peer-to-peer communication)
3. Innovation adoption and innovativeness
4. Brand image (brand anthropomorphism, brand personality)
5. Sources’ perceived credibility (effects of endorsers’ physiognomy)
Insegnamenti offerta formativa corrente
DM16 - SUSTAINABILITY FOR MARKETING
Primo Semestre (09/09/2024 - 30/11/2024)
- 2024
Obbligatorio
MARKETING
(
GRADUATE SCHOOL
)
Laurea Magistrale
8 CFU
64 ore
No Results Found